{"product_id":"obagi-nu-gen-cellular-renewal-serum","title":"Obagi NU-GEN Cellular Renewal Serum","description":"\u003cp\u003eNU-GEN Cellular Renewal Serum is Obagi's longevity-focused serum, designed around NAD+, a coenzyme that diminishes in skin cells over time. Its proprietary AGE CTRL Complex pairs highly soluble NAD+ with its direct precursors NMN and niacinamide to help support the skin's own cellular energy production.\u003c\/p\u003e\u003cp\u003eIn Obagi's 2025 clinical testing the serum delivered visible improvements across nine hallmarks of skin ageing, including fine lines, sagging, uneven tone, dullness, redness, texture, barrier strength and hydration. It can be used on its own or to boost the results of a complete routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps reduce the look of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eSupports firmer, more elastic-looking skin\u003c\/li\u003e\n\u003cli\u003eVisibly evens tone and boosts radiance\u003c\/li\u003e\n\u003cli\u003eImproves texture and hydration levels\u003c\/li\u003e\n\u003cli\u003eSuitable for morning and evening use\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After cleansing, apply 2–3 pumps to a clean, dry face morning and evening. Avoid the eyes; if contact occurs, rinse thoroughly with water.\u003c\/p\u003e","brand":"Obagi Medical","offers":[{"title":"30ml","offer_id":64802161656185,"sku":"NUGEN30OBA","price":156.4,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":64802161688953,"sku":"NUGEN10OBA","price":64.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/9533\/9641\/files\/OBAGI.com_Site_NuGenLaunch_PackShot_Grey_01.webp?v=1791277737","url":"https:\/\/dermavie.co.uk\/products\/obagi-nu-gen-cellular-renewal-serum","provider":"Dermavie Aesthetics","version":"1.0","type":"link"}