Obagi NU-GEN Cellular Renewal Serum
An advanced firming serum with the AGE CTRL Complex of NAD+, NMN and niacinamide to help visibly renew skin and target multiple signs of ageing.
About this product
Description
NU-GEN Cellular Renewal Serum is Obagi's longevity-focused serum, designed around NAD+, a coenzyme that diminishes in skin cells over time. Its proprietary AGE CTRL Complex pairs highly soluble NAD+ with its direct precursors NMN and niacinamide to help support the skin's own cellular energy production.
In Obagi's 2025 clinical testing the serum delivered visible improvements across nine hallmarks of skin ageing, including fine lines, sagging, uneven tone, dullness, redness, texture, barrier strength and hydration. It can be used on its own or to boost the results of a complete routine.
Key benefits
- Helps reduce the look of fine lines and wrinkles
- Supports firmer, more elastic-looking skin
- Visibly evens tone and boosts radiance
- Improves texture and hydration levels
- Suitable for morning and evening use
Key ingredients
How to use
After cleansing, apply 2–3 pumps to a clean, dry face morning and evening. Avoid the eyes; if contact occurs, rinse thoroughly with water.
FAQs
When should I use it?
Obagi recommends 2–3 pumps morning and evening after cleansing.
Can I use it with other serums?
Yes. Obagi designed it to work alone or to enhance results as part of a complete skincare routine.
What were the clinical results?
In Obagi's 12-week 2025 study, 97% of participants saw a reduction in the appearance of fine lines and 97% said their skin looked more even-toned. Individual results vary.